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Middle School
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Middle School
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Spring Harbor
Middle School

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"Honoring Imagination" is an ambitious urban art exhibit that gives voice to student talent in the MMSD visual arts classrooms.

With a grant from the Dane County Cultural Affairs Commissionand a generous donation from Adams Advertising, three middle schools in Madison will exhibit student art during the 2011-2012 school year. Cherokee Middle School, Sennett Middle School, and Spring Harbor Middle School will be participating in the project.

This exhibit will take student art and display it on billboards around the City of Madison. Essentially, it allows the streets of Madison to become the museum itself. "Honoring Imagination" celebrates the value of learning connected to the creative process, and it acknowledges that imagination and a sense of discovery are building blocks to learning. It demonstrates that being able to think in different ways, problem solve, and communicate through art are valuable skills needed in our 21st Century students.

The project aims to arouse emotion, provoke thought and communicate a powerful message about the importance of art by letting the Madison community see what is happening in our middle schools. It is a collective effort by the middle school teachers, the Fine Arts division, and the school district to honor the imagination they see daily in the visual arts classrooms.

The funding from DCCAC and the donation from Adams Outdoor Advertising are the beginning seeds to grow the exhibit. Adams is a national advertising and marketing firm with an office located here in Madison. It is a business that specializes in outdoor advertising and billboards and also has a strong tradition of giving back to their community. The Adams Company has pledged an unbelievable gift to help this project come to fruition through donating many of the billboard spaces.

adams outdoor advertising logo Adams Outdoor Advertising
is an out-of-home advertising company dedicated to reinventing the medium known as outdoor; to prove outdoor advertising is more powerful than anyone has yet to imagine. By partnering with the Madison Metropolitan School District on the Honoring Imagination campaign, we can think of no better way to pay tribute to both the power of outdoor and the power of the K-12 arts program. By highlighting individual youth artists and the school district’s arts curriculum, we are taking a crucial step toward reinventing the outdoor industry and the community in which we live.